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Category: Club Trends

Ready or Not, Here Zoom Comes

Integrating the Virtual Club Experience Technology is everything that doesn’t work yet,” observed Danny Hillis who, as it turns out, is actually a big fan of technology. He’s a successful entrepreneur who pioneered the concept of parallel computers and part-time MIT professor whose wry definition

Case Study: Traditions Reinvented

Relevance and Creativity Steered River Oaks Country Club through 2020 Words like reimagined, modified, adapted and reinvented pepper a recent lively conversation with COO and General Manager Joe Bendy, CCM, CCE, and Club Manager Casey Newman, CCM, of Houston’s River Oaks Country Club (ROCC) about

Connectedness: The Foundation for Club Success

The word “connectivity” is synonymous with the word “club.” Connectivity takes a club beyond being a commercial provider of services, programs and facilities. In today’s world where instant gratification is often the goal, the concept of connectivity among members can easily get lost. A club

Lifetime Value: Club Membership in the 2020s

The Country Club of Virginia: Membership has its privileges Late Thursday afternoon Pete finished up his daily routine and peeled off to visit his club. He followed a light snack with a squash lesson—charging both to his account—before he headed home. Pete is a relatively

Desert Mountain Club: Blazing Trails with the Interactive Trail Guide

Desert Mountain Club in Scottsdale, Ariz., recently unveiled an innovative technology that provides hikers critical information to selecting and enjoying the club’s 20-mile private trail system—via QR code. Members and their guests take more than 12,000 hikes each year on Desert Mountain’s trails, consisting of

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