Overview The economic theory consumer sovereignty postulates that the customer determines the value and success of any product or service, not the producers or marketers. Thus, intimate knowledge of what drives the purchase decision should directly influence what companies need to make, offer or promote
Many of us grew up with a traditional view of private clubs as male-dominated sanctuaries to escape the stresses of every day life. Clubs were places where men could get together to play golf, cards and network with each other. And they were almost always
“Whatever women do, they must do twice as well as men to be thought half as good.” ~ Charlotte Whitton There is no argument that the private club industry has been and continues to be dominated by men. Charlotte Witton’s exasperation stated above—while a gender
McMahon Group conducted a Pulse Survey of private club executives to understand more about how clubs engage men and women. There were 305 responses from club leaders with about three-quarters from golf and country clubs. Below are some highlights of the report:
Much attention has been placed on women and the continuously emerging and evolving role they have in the workplace, home and society. As societal norms and policies change, generating greater influence and opportunities for women, clubs must pay attention to key trends impacting the counterparts
This past spring McMahon Group conducted a Pulse Survey in conjunction with the National Club Association, Dr. SoJung Lee of Iowa State University, and Jim Butler, general manager at Grey Oaks Country Club in Sarasota, Fla., about environmental behaviors and practices in private clubs. This
The Merion Cricket Club (MCC) on Philadelphia’s prestigious Main Line was founded in 1865 and is distinguished for, among other things, being among the country’s oldest private clubs still thriving today. For more than150 years, MCC has been an integral part of the lives of
Head north over San Francisco’s Golden Gate Bridge and meander about 20 miles up to the heart of Marin County and you will be in the quaint town of Fairfax. What you won’t see tucked up in the oak-studded hills just below Mount Tamalpais is
Strategic Planning is an activity praised as the key to all business success and loathed as a waste of time. Even among supporters, the term is often misused, most commonly when leadership states they want to develop a strategic plan, but their intention is to
Located outside of Boston, Wellesley is a 350-year old college town dotted with proud old trees, handsome pre-World War II architecture, stately colonial homes, restored Victorian estates and beautifully understated Arts and Crafts bungalows. Real estate is expensive, the schools are nationally ranked, and the