John Stuart was the chief executive officer of the Quaker Oat Company throughout much of the twentieth century. Under his leadership the company mastered the art of selling packaged consumer goods to a growing mass market. Stuart understood the value of a brand. Who among
Earlier this spring, McMahon Group conducted a Pulse Survey of our industry to learn more from club leaders about the issue of branding. This targeted survey received 314 responses from clubs all across the world. Below are some key takeaways from the results: Strategic Planning
The power of a strong brand plays an increasingly vital role in the resilience and popularity of an organization. Today, consumers look at brands in a holistic way, measuring them in numerous ways from products and services, to work culture, communications and values. Brand Sentiments
To walk the streets of downtown St. Louis is to encounter many signs of a bygone era. Rich deposits of limestone along the Mississippi River helped to make the St. Louis region the epicenter for brick production and their subsequent distribution throughout a growing nation.
What, really, is a club? As a first approximation, we would have to say that it is largely the people—the members—that constitute or otherwise define most clubs or give them their essential character. This desire to freely, yet privately, associate is the organizing principle. A
Sustainability is a favorite catchphrase within private clubs across America today. The phrase is mostly relevant with how clubs operate regarding their energy use and water consumption, how well the club lives with nature in the products and chemicals it uses both in the clubhouse
Sustainability is a favorite catchphrase within private clubs across America today. The phrase is mostly relevant with how clubs operate regarding their energy use and water consumption, how well the club lives with nature in the products and chemicals it uses both in the clubhouse
Demographic changes will increase the supply of people in their prime club-joining years for many years to come. Develop programs and facilities that promote year-round use to put your club in the sweet spot. Fads come and go, while the age-related choices people make are
In late 2018, McMahon Group conducted its annual Pulse Survey of the club industry asking managers and club leaders about a variety of issues related to clubs. From membership to communications, here are the report highlights from 319 club executives: Membership Issues Only 39 percent
2019 poses new opportunities and challenges for clubs. With the effects of the Great Recession in the rear view, clubs are battling a different set of challenges in which they must continue to set themselves apart from new, clublike venues and amenities in the public