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Category: Club Trends

Ocean Reef Club: Loyalty All Around

Ocean Reef Club (ORC) in Key Largo, Fla., is a 2,500-acre private member-owned community in a paradisiacal setting along an active coral reef. The exclusive enclave seamlessly supports 1,500 homes, 110 vacation rentals, a 150-room oceanfront inn, a 175-slip marina, a spa and salon, two

The Staff of the Future

“What’s the opposite of a trend?” It most likely is an oppositional perspective that keeps us locked in a mindset that is out of sync with the present moment. Our field of vision is impaired by a blind spot: we fail to see what may

Club Culture: The Winds of Change

Culture is the glue that holds societies together. It unites; it motivates; it enables. However, because culture is pervasive and shared, we often fail to observe its role in our lives. Signs of culture surround us in a variety of forms: work, art, leisure. Yet

Taking the Long View: The Cosmos Club

What’s in a name? Identity? History? Mission? For private clubs, a name often signals a geographical location, like the Country Club of Springfield. Or it announces a focused activity such golf or yachting. Sometimes it attaches to an important institution, such as a university or

What’s the Pulse? Results from Latest Survey

McMahon Group conducted their annual Pulse Survey last fall to gather feedback from managers and club executives about a variety of topics related to clubs. Issues tested included membership, dining and communications among others. The following are highlights from the report: Membership ·         Fifty-six percent

Year of Opportunity: Taking the Next Step

Post-Great Recession, private clubs align with the economy have rebounded, offering new opportunities and demands for clubs, staff and members. This macro perspective takes a look at not just the economic and legislative issues impacting the country, and the latest in branding, workforce, food and

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