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Category: Club Trends

Blowing the Status Quo Out of the Water: Sarasota Yacht Club

In 2007, Sarasota Yacht Club (SYC) in Sarasota, Fla., leveled its facility and embarked on an ambitious construction project that would transform the club into a spectacular resort-like destination for boaters and non-boaters alike. The club erected a tent outfitted with a kitchen and restrooms

Capital City Club: The Boundaryless Club

In 1883, when Atlanta’s Capital City Club (CCC) was founded, one of its first official acts was creating a statement of purpose, which to this day still reads: “A social organization to promote pleasure, kind feeling and general culture of its members.” Matt McKinney, general

The Polo Club of Boca Raton: High Tech Meets High Touch

Brett Morris, general manager and COO at The Polo Club of Boca Raton, Fla., builds his management philosophy around the member-driven lifestyle of this residential community of more than 1,700 homes and approximately 3,500 members. “What business is there in the world,” he muses, “where

The Secret to Club Success: Trends in Club Governance and Management

As we look to the future of the private club industry, we see two interconnected issues having the most impact of club success:             How clubs are governed?                               How clubs are managed? Without effective leadership in both areas, clubs will languish and slowly decline.

Club Outlook 2017: Consumer Choice and the Club of the Future

The makeup of the American population is changing dramatically. In combination with other factors, this means the populous will look and act much differently 20 years from now. Over this period, we will see the millennial generation—roughly 80 million people born between 1980 and 1999—become

Pulse Survey Review 2017

McMahon Group conducted their Annual Pulse Survey late last year to gather feedback about topics related to private clubs, ranging from membership trends to human resources to operational issues. Following is a summary of the results from the 445 managers and executives who responded MEMBERSHIP

Macro Outlook 2017: Forecasting the Club of the Future

As private clubs continue to rebound post-recession, competition has increased within the industry. Clubs are tweaking and adding programs and services to retain and recruit members. With that comes increased responsibility to be aware of major trends happening outside of the club. Here are key

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