Westborough Country Club (WCC) in St. Louis, is an unmistakably family-focused club. Nestled in a neighborhood bustling with young, active families, WCC offers its members—85% of whom live within a five-mile radius—a year-round slate of sporting and leisure activities for all ages. Engaging young members,
T The Olympic Club in San Francisco is, in many ways, in a class of its own: At more than 160 years old and serving 11,000 members whose common bond is an active lifestyle and competitive nature, few private clubs can be considered comparable.
Use of club facilities and programs has ballooned during the last year as members are seeking a safe haven where they can socialize with friends in an upscale, familiar environment that caters to the entire family. Enhanced youth sports programs are on the rise as
Data-driven leadership reaches beyond the club’s finances. The most important club facet is the membership experience, and very few businesses have as much insight on their customers as private clubs. There is significant room for advancement in data-driven insight that can flow from analyzing the
As we prepared for 2021, the first COVID-19 vaccines were being administered, there were high hopes of a 70% vaccination rate by late spring, and we forecasted that the nation would be well on its way back to “normal.” The optimistic view was by the
Just three years ago, many golf and country clubs were in dire need of members, golf play was down, millennials were never going to join clubs and oldsters were leaving. Then from a health care crisis, people found clubs—not clubs as maybe they once were
As “life as normal” continues to change meaning since the pandemic’s onset, so do the trends that shape how individuals behave and make decisions. The last two years have put many plans on hold while rapidly introducing new ways to approach daily routines, whether via
In the late 1990s, golf experienced booming levels of participation following Tiger Woods’ 1996 PGA debut and electrifying performances in the years that followed. The industry blossomed with the population, peaking at 30 million golfers in 2003. The housing collapse in 2006 and subsequent economic
The resurgence of golf play during the pandemic is by now old news. Rounds are up. Off-course golf activity is up. Avid golfers, casual golfers, new golfers—everyone is getting in on the fun. This is happening after a nearly two-decade-long period of sluggishness. The National
A great golf program does three things: generates excitement, sustains interest and appeals to all ages and skill levels. Most golf programs at private clubs struggle to achieve all three, but one area in which most clubs could improve is youth programming. Throughout the years,