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Category: Club Trends

Member Orientations: Setting the Right Tone

Setting the Right Tone For reasons from common courtesy to developing life-long members, a well-thought-out orientation process is a best practice for private club success.    Getting off to a good start is important in any endeavor. Membership is no exception. Despite this basic tenet, one of the more confounding statistics McMahon Group has collected from clubs over

Investing in Your People: Strategies for Effective Orientations

Strategies for Effective Orientations that Lead to Success  COVID-19 revealed that strong culture guides and strengthens businesses, through their more perilous challenges. One of the key elements of a strong culture is an effective orientation process, which provides the foundation for the long-term success of staff and boards.   Why Orientation

The Jonathan Club: Capturing the Shifting Light

As the sun moves across a changing sky and pinks and oranges seep through the ether, the Jonathan Club’s new 20,000-squarefoot Great Lawn is veiled in constantly shifting light. The surrounding buildings are all mirrored, and the sky reflects off this Los Angeles cityscape in

Beach Point Club: A Master Class in Making the Most of It

On a picturesque parcel of prime real estate on the shores of the Long Island Sound in Westchester County, N.Y., Beach Point Club (BPC) members enjoy a variety of recreational and social activities, a private beachfront and busy marina, pools, a waterfront pavilion, outdoor bar

Pool Facilities: The Essential Social Amenity

If there is one thing the pandemic has taught us, it is that the club is a safe haven and sanctuary where members and their families can enjoy a “third-place.” Coined by sociologist Ray Oldenburg, a third place describes a public setting that serves as

Golf in the Age of Technology: New Ways to Love Golf

There is change afoot in golf, one of the world’s oldest and most traditional of games. Previously the domain of pristine fairways and putting surfaces like pool tables, the golf experiences are now much broader. The game is being played indoors on screens and outdoors

The Relevant Club

Relevant facilities are critical to retain the members you have and to appeal to the ones you want. While the COVID-19 pandemic brought misery and havoc throughout the country, it was a bit of a tonic for the club industry. After years of difficulty competing

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