One of the biggest drivers to membership retention and growth is to continually evolve as a club. In today’s world, it is important to stay ahead of what the next generation of members is looking for in a club experience. Facilities are at the core
Earlier this spring, McMahon Group conducted a Pulse Survey of our industry to learn more from club leaders about the issue of branding. This targeted survey received 314 responses from clubs all across the world. Below are some key takeaways from the results: Strategic Planning
WHILE CLUBS CONTINUE to study what will drive member attraction and retention in today’s world, one of the biggest issues is that the club membership of yesteryear is a lot different than today. Value is a driving force. Value is an important equation in looking at
Demographic changes will increase the supply of people in their prime club-joining years for many years to come. Develop programs and facilities that promote year-round use to put your club in the sweet spot. Fads come and go, while the age-related choices people make are
In late 2018, McMahon Group conducted its annual Pulse Survey of the club industry asking managers and club leaders about a variety of issues related to clubs. From membership to communications, here are the report highlights from 319 club executives: Membership Issues Only 39 percent
Great facilities are one of the key factors that contributes to a club’s success. They personify a club, define who it serves and project what its mission is and should be. While a club’s facilities visually tell a story, they should also be communicating the
In today’s world, where a club’s mission is to promote socialization and build a strong community of members, the most important rooms are the ones that promote gathering. This is primarily facilitated through the club bar or pub. These are not the bars of the
A core principle of club membership has long been exclusive access to premier facilities. These days, when perceived value is a distinguishing characteristic for clubs and activity preferences are changing dramatically, it is arguable that a club’s physical facilities are more important to their success
Often criticized for being too tied to its traditions, the reality is that golf has a long history of adopting innovative tools that make the game more fun and expand its user base. We now stand on the threshold of a period where innovative technology
There are many reasons to be optimistic about city clubs. First, cities are growing again, powered by the intensely urban millennials and, in many cases, older baby boomers who also want to experience the excitement of city living. Second, many city clubs went away over